The energy saving recommended certification mark was developed by the Energy Saving Trust to distinguish the most energy efficient products on the market.
Only products that meet the strict requirements will be endorsed and given the certification mark. The certification scheme is managed by the Energy Saving Trust and backed by the Government.
The energy saving recommended logo is strongly supported by marketing campaigns and is widely recognised by consumers as signposting the most energy efficient products available in the marketplace.
The holder of the WER label contacts the Managing Agent of the energy saving endorsement scheme for an Application.
The Managing Agent completes the rest of the process and if successful manufacturers and suppliers are given permission to use the energy saving recommended logo and will be entered onto the energy saving recommended database.
The energy saving recommended logo is a certification mark and usage of the mark is controlled by EST. Manufacturers and suppliers must abide by the logo usage requirements of the scheme that are part of the scheme rules. In particular, it should be noted that it is the window that is certified, not the installer nor the installation process.
The energy saving recommended logo is one of the most highly recognised certification marks in the UK. Consumers both recognise the mark as defining energy efficient products and use it to select purchases.
Surveys show that consumers trust the mark and use it to make purchase decisions. Using the mark shows that a manufacturer is the ‘best of the breed’.
• Scheme members are listed on the energy saving recommended database free of charge. This is accessible via the Energy Saving Trust web site (www.est.org.uk/myhome) and can provide an invaluable source of information to customers who want to purchase energy saving products.
• Scheme members benefit through the large-scale publicity that is carried out by the Energy Saving Trust to support and publicise the scheme. They benefit from the support of a multi-million pound advertising campaign including posters, press, PR and below-the-line activity – throughout the year and during the energy saving weekpromoting the energy efficiency message and directing consumers to the website.
Application and membership of the energy saving recommended endorsement scheme is free at present. There are no scheme charges, either initial or for renewal. If the Energy Saving Trust brings in scheme charges, it will give six months notice to the members. The level of charges shall not exceed that required to cover the reasonable administrative and operational expenses of Energy Saving Trust in respect of the scheme.